Turning Data Into Actionable Information
How do you turn the mounds of data that you have into actionable information that can help drive your sales and marketing efforts and benchmark your effectiveness? Our customer profiling and response analysis reports will provide valuable insights into your customers to drive better targeting strategies and measure how effective your advertising is working for you so you can make better decisions on how to spend your budget.
Our customer profiling reports include an Executive Summary, a Detailed Demographic Profile, a Detailed Prizm Lifestage Profile & Geographic Analysis. Answer questions like:
- Who are my customers
- Where do they live?
- What do they look like?
- How do I find more like them?
Our Campaign Response Analysis will help drives marketing decisions tracking information like:
- Response Rate
- Advertising Revenue To Cost Ratio
- Cost Per Lead
- Cost Per Sale
